THE INFLUENCER HANDBOOK
WANT TO BE AN INFLUENCER?
Our two-part guide will teach you how to transform yourself into an influencer and turn your social prowess into business opportunities. This first course is an easy and actionable 10-step program to teach you how to build an online persona, grow your following, and supercharge your digital footprint in order to begin marketing yourself for brand collaborations.
Part two will teach you how to assess your value, secure sponsorships, and monetize your channels with realistic goals and expectations. I’m not saying quit your day job and watch the dollars roll in, but if you’re interested in a new side hustle and creating a strong online brand, there are infinite opportunities if you invest the time into growing your influence. The examples focus primarily on the travel and food industries because that’s my wheelhouse (and who doesn’t want to get paid to travel and eat?), although the strategies and tactics should be applicable to any industry.
As an added bonus: Along with the course, you will also have access a free resource library with the best-in-class tools and apps for managing your social media profiles and access to me directly as a coach FOR LIFE. Have a question I didn't cover? DM me and we'll talk it through.
(40-pages of awesome)
How to define your niche, persona, and manage your online brand.
How to optimize your profile and account for discovery.
How to produce content that drives engagement.
Strategies and resources for getting followers and growing your audience.
What good follower and engagement metrics are and how to set goals for success.
How much your social media profiles are worth and how to value your post prices.
Strategies for finding opportunities and putting your best foot forward.
Proven sales techniques and how to pitch yourself for projects.
Tips for managing your business with contracts, invoices, and reporting.
Strategies for negotiating, trades, and upsells to maximize your revenue potential.
That’s 10+ lessons that took me a year of trial and error to learn. I’m giving you the fast-track to success. I WISH a resource like this was available to me when I started out!
What People Are Saying
Sarah Knapp, Founder, OutdoorFest & Mappy Hour
I thought I knew it all until I read Lauren’s Influencer Guide. It’s succinct, honest and action focused. I’d recommend this to anyone looking to learn the ins and outs of both growing their first Instagram account and monetizing it.
JJ Yosh, 650K+ Followers
Before I met Lauren I didn’t even know what it meant to be an influencer. I had followers, but I had no idea what to do with them. Lauren gave me the tools need to target brands that matched my audience and tips on how to monetize my channels. I am eternally grateful for how much I’ve learned from her mentorship and owe a lot of my success to her.
Karen Little, Ocatillo Realty
I don't aspire to be an influencer in the traditional sense, but I do want to be viewed as an expert in my field. The Influencer Guide helped me tremendously to find new clients and new opportunities! I already doubled my following in a week and can’t wait to see where my business goes.