Why “I Have No Budget” is No Longer an Appropriate Response to Influencer Inquiries
While we all wish multi-billion-dollar contracts would just fall in our laps, to many influencer’s chagrin, they quickly learn that...
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How to Maximize Your Investment With Influencers
Influencer marketing has been proven to have 11x the ROI of any other digital marketing channel, but that doesn’t make it an inexpensive inv
What It’s Really Like Being an Influencer: A Peek Behind the Curtain
I recently had the pleasure of speaking at Mappy Hour about how I get paid to travel for a living and more broadly about what it’s like...
8 Creative Ways to Work with Influencers Beyond the Standard Sponsored Post
A few creative ways brands can work with influencers beyond the standard sponsored post.
5 Things Influencers Wish They Could Tell Brands But Don’t
There’s a lot of misinformation about influencer marketing. Here are the top tips we wished brands and marketing agencies understood about i