Why “I Have No Budget” is No Longer an Appropriate Response to Influencer Inquiries
While we all wish multi-billion-dollar contracts would just fall in our laps, to many influencer’s chagrin, they quickly learn that...
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9 Press Trip Faux Pas to Avoid
Getting invited on a press trip is one of the most exciting parts of being a travel writer. Once you’re a seasoned veteran, attending...
Why Your Instagram Engagement Tanked in 2018 and How Make It Better Than Ever in 2019
The biggest social media complaint I heard in 2018 was the steep decline in Instagram engagement. If the algorithm tanked you engagement, he
How to Maximize Your Investment With Influencers
Influencer marketing has been proven to have 11x the ROI of any other digital marketing channel, but that doesn’t make it an inexpensive inv
Thinking About Participating in an Instagram Loop Giveaway? Read This First.
Thinking about participating in an Instagram loop giveaway? I'll walk you through whether it's a legitimate strategy to grow your fo
What It’s Really Like Being an Influencer: A Peek Behind the Curtain
I recently had the pleasure of speaking at Mappy Hour about how I get paid to travel for a living and more broadly about what it’s like...
Why I Switched to an Instagram Business Account and Will Never Go Back
If you're scared of switching to an Instagram business profile because you fear your engagement will tank - don't be. It's well
8 Creative Ways to Work with Influencers Beyond the Standard Sponsored Post
A few creative ways brands can work with influencers beyond the standard sponsored post.
5 Things Influencers Wish They Could Tell Brands But Don’t
There’s a lot of misinformation about influencer marketing. Here are the top tips we wished brands and marketing agencies understood about i
3 Must-Have Apps for Managing Your Instagram Account
The must-have apps and tools for managing your Instagram account to get your profile and pictures seen.
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