January 15, 2020

Getting invited on a press trip is one of the most exciting parts of being a travel writer. Once you’re a seasoned veteran, attending them becomes second nature. But whether it’s your first trip or 100th, there are certain expectations for behavior as a participant. If...

The biggest social media complaint I heard in 2018 was the steep decline in Instagram engagement. If the algorithm tanked you engagement, here's why.

May 18, 2018

Influencer marketing has been proven to have 11x the ROI of any other digital marketing channel, but that doesn’t make it an inexpensive investment. Learn how to optimize your investment.

Thinking about participating in an Instagram loop giveaway? I'll walk you through whether it's a legitimate strategy to grow your followers fast and what to look out for.

I recently had the pleasure of speaking at Mappy Hour about how I get paid to travel for a living and more broadly about what it’s like to be an influencer. I got to discuss the common misconceptions about getting paid to travel vs. being on vacation 24/7, how I actual...

If you're scared of switching to an Instagram business profile because you fear your engagement will tank - don't be. It's well worth the switch from a personal account.

A few creative ways brands can work with influencers beyond the standard sponsored post.

There’s a lot of misinformation about influencer marketing. Here are the top tips we wished brands and marketing agencies understood about influencers.

The must-have apps and tools for managing your Instagram account to get your profile and pictures seen.

Please reload

Recent Posts

Please reload


Please reload